For your website visibility and ranking in Google’s search results, you must conduct a lot of SEO. We mean it. But what if there was a simple tip you could do to boost your SEO rankings?
Not only that but how about increasing the security of your website? Which Google appreciates!
Yes, with an SSL Certificate, it is doable! Do you still not believe it? Allow us to demonstrate how.
Google has been aggressively encouraging websites to migrate to HTTPS. And the reason is simple: security and excellent customer service. Shifting from HTTP to HTTPS implies obtaining an ssl certificate for your website. Moreover, an SSL certificate kills two birds with one stone. It not only increases the security of your website but also its SEO rating.
How Does an SSL Certificate Aid in SEO Rankings?
Many businesses have seen a MASSIVE improvement in their rankings now that HTTPS is being evaluated as a page-experience consideration. According to google workspace parent company, HTTPS can operate as a tiebreaker in search engine rankings.
In fact, after switching to HTTPS, several businesses saw that their company keywords were in the top ten. Their research included tracking their company’s keywords, social media shares, page visibility, and so on.
Their website rankings improved by 7% as a consequence of their efforts. In addition, they experienced enhanced page exposure after employing an SSL for SEO.
Why is an SSL certificate required for SEO?
Weather and SERP ranking algorithms both operate in strange ways. However, the crux stays the same. Your website should be both safe and relevant.
So, let’s look at the ‘secure’ elements of ssl certificates and how they may easily increase your website’s ranks.
1) SSL certificates boost your website’s ranking
Following the HTTPS upgrade, page visibility has improved for websites. The HTTPS version of your website indicates that it has been validated, but the ”Not secure” alert on the HTTP version is a warning sign.
Even if your website offers the greatest things on the internet, your clients will not return the favour. Yes, it is the severity of the ‘Not secure’ warning. So, once you’ve installed an SSL certificate, the terrifying sign vanishes, and your clients can finally buy with confidence.
Now that you have a safe website with amazing items, your website quickly climbs the Google rank ladder. That’s how SSL certificates may help you dominate the SEO game.
2) The lower the bounce rate, the better the ranking
Would you buy foods that look wonderful but are labelled as medically hazardous? You’ll turn them down faster than you can say “No thanks!” When your clients visit your HTTP website, they do just that.
When people notice the ‘Not secure’ sign, they immediately turn towards your competition. People will lose interest in your services if your website continues to exhibit this indicator. This raises the bounce rate of your website, indicating that customers dislike you. This lowers your ranking.
With an SSL certificate, on the other hand, you target the source of the problem. There will be no more threatening signs, and no more clients will leave. The higher the rank, the lower the bounce.
3) Google recommends SSL for SEO and internet visibility
Google stated in 2016 that as part of a long-term plan to flag all HTTP sites as non-secure, it will flag HTTP pages that collect passwords or credit cards as non-secure. According to Google, quite a sum of web traffic has already moved to HTTPS, and HTTPS usage is steadily increasing. Now more than half of Chrome desktop page loads are provided via HTTPS.
Furthermore, 12 or more of the top 100 websites have switched from HTTP to HTTPS since the publishing of their HTTPS report. Moreover, Google has actively supported SSL certification since 2014. In addition, they advised HTTPS encryption for everybody in their official webmaster.
CMS urges you to acquire an SSL certificate for SEO purposes!
Popular open-source Content Management Systems (CMS) such as Word Press want websites like yours to migrate to SSL as well. First, in 2017, they only promoted hosting partners who provide an SSL certificate by default in their accounts. Later, they evaluated which functionality, such as API authentication, benefit the most from SSL and activated them only when SSL was present. Other prominent CMS continue to follow in the footsteps of the CMS giant- WordPress, making it vital for websites to obtain an SSL for SEO rankings.
Conclusion
With more websites appearing every day, 2023 will be difficult to rank and dominate in the industry. It’s time to invest in an SSL certificate for SEO purposes, which will propel you to the top of the search results.
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