Also known as Search engine optimization, it refers to making changes to your website more visible when users search for your company's products or services on search engines like Google and Bing. The more noticeable your pages are in search results, the more likely you'll get spotted and draw new and returning customers to your company's website.

Search engines examine your website to determine its content. The ideal SEO techniques ensure that search engines can easily comprehend your website. Therefore, SEO boosts both the quantity and quality of organic website traffic. As a result of an effective SEO strategy, Google will recognize your website as an authoritative site and drive people to it.

Factors impacting your SEO ranking are:

• Type of Content:
  If you provide high-quality content for your website, visitors will locate it quickly and spend more time on it.
• Use of Keywords:
  Your keywords must be appropriately picked for your website and pages to appear under the relevant search phrases.
• Page Loading Speed:
  A slow page load time might force search engines to rank your website lower. Visitors might exit your website and visit others.

Here are some SEO features that make it crucial to boost website traffic and engagement:

• The top 5 suggestions on search engine results pages are more likely to be selected since users trust search engines. Therefore, having a website appear in the top results builds user confidence.
• Effective SEO techniques enhance a website's performance and user experience.
• SEO might lead to social media advertising. People are more inclined to share your website on social media if they discover it through a Google or Bing search.
• Beat the competition with SEO. A website that has been search engine optimized is more likely to attract more visitors and generate more revenue.
• An extensive website needs SEO to function well and bring in organic visitors.

It strongly relies on your objectives and how effective your SEO strategies are. Four to six months are typically the estimates given by SEO specialists before you start to notice benefits.

It takes a variety of measures to optimize a website for search. As search engines have highlighted content as an essential ranking factor, many people equate SEO with high-quality content. Search engine algorithms seek content that satisfies customer requests. However, content by itself is not a solid SEO strategy. Backlinks should be included, for example, and so on.