Email marketing is one of the tools that is increasingly used by businesses.
Did you know there are 4.26 billion email users right now around the globe? Imagine reaching out to that many people. There is no other communication method as accessible as email. With email marketing can reach out to 4.26 billion people!
So, what is Email Marketing? Email marketing is a marketing technique using email to convey your brand messages and news to your audience. It is an important tool to grow your business in this age of internet business. It offers open communication and accessibility to the target audience.
In the field of digital marketing not all promotional tools are applicable to all situations. There is no other “one size fit all” type of promotional tool that is always good for all cases except email marketing.
Email marketing is suitable for all businesses.
This can be easily proved from everyday life; everyone asks for email, the clothing store, the supermarket, and even the favorite restaurant.
This is because with email marketing it is possible to obtain the closest contact that digital marketing tools provide. Just type your message and broadcast it to your email list. If utilized effectively it can give the best results.
Every company wants to:
- Sell products or services
- Get in touch with new customers or with existing customers.
The main problem in selling is that in most cases the company comes into contact with the potential customer at a time when the customer is not ready to buy.
And what happens in many cases like this? It happens that months or even years go by, until that customer is ready to buy. By the time you have never been able to establish a “relationship” with them and they end up turning towards a competitor.
Email Marketing plays a very important role in this process: it establishes a constant connection with the customer and keeps the memory of the company alive until the customer is ready to buy.
An email marketing campaign must be based on an editorial plan that has as its foundation the creation of valuable content for the user who has to read them.
Valuable contents are:
- Guides for solving common customer problems.
- FREE and PRACTICAL advice on how to tackle an activity.
- Explain what the parameters are to be measured when buying a product or choosing a supplier.
- Industry information that your company can or has resolved
In this way, by sending your contacts newsletters that refer to content that is useful and valuable to them. You create a relationship of trust with your audience, who, every time they see an email coming from your address. They will know that you are offering them useful information.
So, without trying to sell anything, you will be able to create a constant and continuous connection over time.
With email marketing:
Do not improvise with DIY or with free tools that are online.
Do not send newsletters from personal email.
Your online presence is a must
You should commit to writing valuable content for your reader.
You should have an e-mail marketing strategy.
