Category: Articles
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How are SEO and Email Marketing interconnected?
SEO and email marketing, though separate practices, often converge at various stages of the customer journey, complementing each other’s impact. However, email and SEO do overlap, and your methods and techniques for one can influence the other. Let’s look at how email marketing and SEO may complement one another. The Fundamentals of SEO…
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Why infusing Brand Essence into your website is vital?
Your brand essence, also known as brand identity. It represents all of the distinguishing features of your company that set it apart from the competitors. It’s not only your logo or the brand colors you use on your website. Your brand essence includes all your visual assets as well as less tangible characteristics such as…
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Ways Mobile Applications can help you dominate the Market
Mobile applications development technologies provide X factor to your business, increase your consumer base and retain existing customers. It contributes to consumer loyalty and service. No matter how well-known your brand is, you must compete with other brands that stifle your growth. Regardless of the industry, mobile applications have become a need for businesses…
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Email Newsletter: Increase Your Sales with Email Marketing
An excellent email newsletter may be your organization’s lifeline. Many successful organizations prioritise email marketing because email generates a whopping $43 return on investment for every $1 invested. The finest email newsletters do not promote sales. Rather, they give value that assists subscribers in solving issues, improving their lives, and achieving their objectives. If you…
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Website: What to Consider When Choosing Web Hosting
While creating a website most consumers just consider cost while shopping for Webhosting. However, there is more to hosting than meets the eye, and you should exercise caution when choosing to host. Website owners often search for apparent features such as storage, bandwidth, email storage, number of email accounts, and so on. The webhosting services providers are aware of…
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How to increase cloud scalability, security, and effectiveness?
Businesses need to understand how to enhance the capabilities of cloud security. The worldwide cloud business is rising despite the unstable state of the global economy. With an expected market size of little under £500 billion in 2022 and £1.8 trillion by 2027. The cloud is everywhere we look. Moreover, migration to it and away…
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Microsoft 365 phishing attempts using RPMSG encryption
In targeted phishing attempts meant to avoid detection by email security gateways, attackers are increasingly employing encrypted RPMSG files delivered via hacked Microsoft 365 accounts to steal email host credentials. RPMSG files are also known as restricted permission message files. They are encrypted email attachments produced with Microsoft’s Rights Management Services (RMS). They provide an additional degree of…
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SEO: How do your efforts affect Web Hosting?
Your website’s SEO is affected by a wide range of variables, and optimising for each of them will take time. Importantly, it will take you significantly longer for your SEO efforts to produce observable effects. However, a quick and responsive website is one of the elements that could boost your SEO right away. Now users…
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Zero-day attacks: Protection against dangerous WordPress attacks
With zero-day vulnerabilities and zero-day attacks, you don’t know how it damages your business when it comes to cyber security. Not taking your security seriously can have disastrous effects on both you and your company. Fortunately, learning about security risks, security best practices, and potential zero-day vulnerabilities that might expose your WordPress sites to attack…
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Dropbox: Your email may have received a fraudulent link
Dropbox is being used by hackers to distribute malware. Researchers claim cybercriminals are leveraging legal cloud storage and backup services to ensure that their infected files reach recipients’ inboxes. The researchers called the practise Business Email Compromise (BEC) 3.0. They believe email service providers have become much more adept at identifying and filtering fraudulent communications. Hackers…